Records of the creation process of the “Gentlepartners” （Gentlepartners的创建过程记录）

（Made by LIFAN WANG）

After two months of preparation and careful consideration, our British local men's accessory brand “Gentlepartners” finally launched in London in August 2017!

经历了两个月的准备及深思熟虑后，我们的英国本地男士饰品品牌“Gentlepartners”终于在2017年8月于伦敦上线啦！

I am very happy to establish my own brand together with so many friends who have rich brand marketing experience. This period of time is very diffuclt but our enthusiasm is very high and we are keeping a positive mind. I learned a lot of planning skills and also used my photography and camera technology to produce the first promotional video for our brand. That was a big improvement and experience for me.

非常开心能与这么多拥有丰富品牌营销经验的朋友们一起建立属于自己的品牌，这段时间非常的辛苦但是热情度却非常的高。这段时间不但学习到更多的品牌策划技巧而且能够运用自己的摄影和摄像技术为我们的品牌制作第一部推广视频，这对我来说是非常大的进步，同时也为志同道合的小伙伴们击个掌。

We have positioned this product as light and luxurious, and the target population is positioned at the age of 18-60 years old males. Combined with the needs of the British domestic market, we have selected niche metal materials from many factories for high-end customization. Whether it is texture or price, it is perfectly suited to the current high-end market demand.

我们把这次的产品定位在轻奢，目标人群年龄定位在18-60岁的男性，结合英国本土市场需求，从众多的工厂中选择了小众的金属材料进行高端定制。无论是质感还是价格，都完美的贴合目前高中端市场的需求。

Of course, this will be a protracted war. As a young brand planner/executor, I know it will be a long and tough road. We need to persevere in perseverance, constantly sum up experience and correct it, so that we can come up with a better product business philosophy.

当然这将是一场持久战，作为一名年轻的品牌策划/执行者，我知道这将会是一条漫长的道路。我们不仅仅需要持之以恒的坚持，同时也需要不断的从错误中总结经验并加以修正，才能孕育出更好的产品经营理念。

I hope we can slowly grow up in this path. If you are interested in our products, you can try to pay attention to our website: https://www.gentlepartners.com

希望我们可以在这条道路中慢慢的成长起来，如果你对我们的产品有兴趣可以尝试关注我们的网站：https://www.gentlepartners.com

We also hope that you can bring us substantive advice and allow us to make timely changes for the product to meet more customer's requirements.

同时也非常期待你可以给我们实质性的建议，让我们及时对产品进行修改来满足更好的客户需求。